Premier College Guidance
Premier College Guidance - College Planning for Your Future

ABOUT PREMIER COLLEGE GUIDANCE

Trusted College Admissions & Financial Aid Experts 

Navigating the college admissions process can feel overwhelming—but you don’t have to do it alone. Since 2008, Premier College Guidance has helped hundreds of families successfully gain acceptance to top universities and secure substantial financial aid. 

Our mission is simple:

🔹 Make the complex college admissions process simple and stress-free 

🔹 Empower students to get accepted to their best-fit schools 

🔹 Help families save thousands on college costs through strategic financial aid planning 

Recognized by Schools & Families as a Leading College Counseling Service.

We are trusted by local school districts, high schools, and parent organizations to deliver expert guidance on admissions and financial aid. Our team is frequently invited to speak at high schools across California, sharing insider knowledge on how colleges make admissions and financial aid decisions. 

Why Premier College Guidance?  

Unlike generic college counseling services, we provide personalized, one-on-one guidance from expert advisors—including former UCLA College Counseling instructors. 

Our Approach: 

🔹Personalized College Roadmap – We create a customized college admissions and financial aid strategy tailored to each student. 

🔹Proven Financial Aid & Scholarship Maximization – Families receive guidance to avoid overpaying for college by unlocking grants, scholarships, and merit-based aid opportunities. 

🔹More Than a Consultant—We’re Your Partner – From the first consultation to college move-in day, we guide families every step of the way. 

Meet Our Team

At Premier College Guidance, our advisors are more than just a college advisor. They are passionate advocates for students and families navigating the college admissions journey. Members of our team have extensive experience in college admissions and certified through UCLA Extension’s prestigious College Counseling program and brings years of hands-on experience in admissions counseling and financial aid strategy. 

We understand what makes an applicant stand out because we’ve worked closely with admissions offices. Our expertise allows us to provide students with insider knowledge on how to craft compelling applications, prepare for interviews, and maximize financial aid opportunities. From selecting the right college to navigating complex admissions processes, we are dedicated to guiding families every step of the way. 

If you’re looking for trusted guidance, we invite you to join one of our free workshops or schedule a one-on-one consultation. Let’s explore how we can help your student achieve their college dreams. 

Meet One Of Our Lead Counselors

My name is Rob Schwartz.  I am a full-time independent college counselor in Southern California, though I work with students throughout the state. I have worked as an independent counselor since 2010. My prior educational work experience was spent as a Territory Manager for The Princeton Review (2006-2015), a national leader in test preparation services.

I am a UCLA graduate (BA, Political Science w/ Business Administration Specialization) and I earned an MA in U.S./Military History from California State University, Northridge.  I am also a proud graduate of the UCLA College Counseling Certification program, where I later became a member of the faculty (2015-2022). 
I am a fan of sharing knowledge with families as well as my colleagues in the college and guidance counseling space, whether that be by speaking at public and private high schools each year, giving a talk to my peers at conferences, via private consultations, or by providing information via this journal/blog. I am also an active member of the Western Association of College Admission Counseling (WACAC).
My main contention is that there is more misinformation and inappropriate/illogical information spouted by American media outlets (and sometimes counselors) that lead families astray when it comes to college (overall) and certainly within college admission. The college universe is only as scary as we make it, and it is my firm belief that college counselors can do a better job of disarming perceived threats and allow families to remove the abundance of fear from this most important process.
My intent is to share my experiences, research and knowledge with my students, parents and counselors alike,  encouraging discussion and deeper thought to allow for more comprehensive solutions for the families we all aim to serve, and to also give a fair perspective on the difference between being a good independent college counselor and a successful one. They are not always the same.

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